Optimizing Keywords Tag

Within your website code, your keywords tag will look something like this:

<meta name="keywords" content="keyword 1, keyword 2, keyword 3">

I’m not going to spend long discussing the format and optimization of the keywords tag, just as I do not expect you to spend hours optimizing them.

That being said, make sure that you use your keywords tag to include words that might be missing from your web page content or perhaps include alternate spellings of words.

I have also found it beneficial to include product SKUs or manufacturers model numbers in your keywords tag.

These in particular tend to be very targeted keywords with fewer competitors.

This often results in their inclusion in your keywords tag providing the edge over a website not using a keywords tag.

In addition, the keywords tag is a great place to add geographical search terms such as the city you operate in, the county or even the State.

While you can add as many keywords as you wish to your keywords tag, I would avoid using more than 20-25.

Don’t agonize over the use or non-use of commas and forget any thoughts of repeating a keyword over and over again.

An effective keywords tag may look like this:

<meta name="keywords" content="Presario 800t, s400t, s300nx, wake county, Raleigh, North Carolina, NC">

As you can see in the example above, the best use of the keywords tag is for targeting either obscure terms, model numbers or targeted regions.

Using this approach will help you get the most out of the limited benefit of the keywords tag.